Facebook & Instagram ads that fill rooms, not comment sections
Boosting posts is not advertising. CK Mehta and a senior team who have managed $4.9M+ in ad spend build Meta campaigns around creative that actually sells — and tracking that survives iOS privacy.
No obligation · No pitch · 30-minute ad account teardown
Get a free ad account teardown
Tell us where you're at. We'll review your live Meta account and creative, then show you the three biggest leaks on a 30-minute call — no pitch.
Why your Facebook & Instagram ads stopped working
These four problems show up in almost every travel and hospitality ad account we audit. Usually all four at once.
You're boosting posts and calling it advertising
The boost button optimises for engagement — likes from people who will never book. It is the single most expensive habit in travel marketing.
The same three ads have run for a year
Frequency climbs, CPMs climb, results fall. On Meta, creative is the targeting — and a fatigued account can't be rescued by bid tweaks.
iOS privacy quietly broke your Pixel
Browser-only tracking under-reports conversions badly. Meta optimises against incomplete data, so it can't find your buyers — and you blame the platform.
Advantage+ is spending, but nobody knows on what
Broad automated campaigns swallow the budget and claim credit for guests who were already booking. Without exclusions and clean signals, it's guesswork.
Every one of these is fixable. Most of them are fixable in the first 30 days — and we'll show you which ones you have, free.
Six things, done properly, every month
Not a checklist we email you. This is the work — in the order it has to happen.
Pixel + Conversions API, properly
Meta can only find buyers it can see. We rebuild the signal first — everything else depends on it.
- Server-side Conversions API setup
- Pixel audit, event dedup & match quality
- Offline & CRM conversion import
- Booking-value based event optimisation
A creative engine, not three ads
On Meta the creative does the targeting. We ship volume, kill losers fast and scale the winners.
- New hooks, angles & concepts every month
- UGC, Reels & founder-led video
- Static, carousel & catalogue formats
- Structured testing — not random redesigns
Account structure & Advantage+ control
Automation works brilliantly with guardrails and burns money without them. We set the guardrails.
- Prospecting vs. retargeting separation
- Advantage+ with proper exclusions
- Consolidated learning, no ad-set sprawl
- Budget pacing built for seasonality
Audience & retargeting architecture
Nobody searches Instagram for your resort. Meta is demand creation — the journey has to be built.
- Lookalikes off real booking data
- Video-view & engagement retargeting
- Exclusion lists so you stop paying twice
- Full-funnel sequencing, cold to booked
Landing pages & instant enquiry capture
Meta traffic is colder than Google's, so the page has more work to do. We do that work.
- Conversion-focused landing page builds
- Instant Forms & WhatsApp click-to-chat
- Speed tuning for mobile-first traffic
- Continuous A/B testing of offers
Reporting in plain English
Reach and engagement don't pay salaries. We report on what reached your bank account.
- Live dashboard, always on
- Monthly cost-per-booking review call
- Incrementality checks on retargeting
- Direct WhatsApp access to your strategist
Why accounts leave agencies for us
We're not cheaper. We're accountable — and the reporting makes it impossible to hide.
Most agencies
- Your account handed to a junior after the pitch
- Reports full of reach, likes and engagement rate
- The same three ads running all year
- Pixel left on default, CAPI never set up
- 12-month lock-in contracts
- You email an account manager and wait 3 days
CK Mehta & team
- The senior who audits your account is the one who runs it
- Reports lead with cost per booking and ROI
- Fresh creative shipped every single month
- Server-side tracking rebuilt in week one
- Rolling monthly — earn the renewal every month
- Direct WhatsApp access, same-day answers
From view-only access to predictable scale
Five steps. You always know what's happening in your account and why.
Free 30-min teardown
Give us view-only access. We screen-share your real ad account and show you the leaks — whether or not you hire us.
Audit & creative plan
Full account, tracking and creative audit, plus a written plan with the angles we'd test and the expected cost per booking.
Fix the signal first
Conversions API, event mapping and audiences get rebuilt in week one, so Meta can finally optimise against real bookings.
Rebuild & launch
New structure, fresh creative and a proper retargeting funnel go live — tested in sequence, not flipped overnight.
Iterate & scale
Weekly creative and budget iteration, a monthly ROI review, and we scale spend only once the maths holds.
What changes when the creative earns its keep
A sample of accounts we've rebuilt. We'll walk you through the full numbers on the call.
Reels-led creative plus WhatsApp click-to-chat replaced boosted posts. Weekday occupancy followed within two months.
Conversions API fixed the under-reporting, so Meta could finally optimise toward people who actually enquire.
Geo-tight video prospecting and a retargeting sequence aimed at diners who watched but never clicked.
Founder-led video built the trust a high-ticket retreat needs, then retargeting closed the long decision window.
Meta creates the demand. Google captures it.
Someone sees your resort on Instagram, then searches your name on Google two weeks later. Run them in isolation and both look worse than they are — we'll model the right split with you.
The same senior team, from call one to year three
CK Mehta has spent 17+ years and $4.9M+ in ad spend learning what actually stops a traveller mid-scroll — and what just collects likes. We keep the client list deliberately small, because Meta accounts are won by shipping fresh creative every month, and that only happens when someone senior owns the account.
The things people ask before they call
Straight answers — including the ones that talk us out of the deal.
How is this different from your Google Ads service?
Google captures demand that already exists — someone is searching for you. Meta creates it by interrupting someone who wasn't looking. That means creative carries the weight, the funnel is longer, and success looks different in the first 30 days. Most clients eventually run both, because the two feed each other.
What's the minimum ad budget you work with?
We're a fit from roughly ₹1 lakh/month in ad spend upward. Below that there isn't enough data for the algorithm to exit the learning phase, and the management fee eats too much of your budget — we'll tell you that honestly rather than take the retainer.
Do you produce the creative, or do we?
We do. Concepts, hooks, copy and editing are included, and we'll direct you or your team on the raw footage we need. Creative isn't an add-on here — on Meta it is the campaign, so we won't run an account where we can't ship new creative regularly.
Does Meta still work now that tracking is broken?
It works well once you fix the signal. The accounts that struggle are the ones still relying on a browser Pixel alone. With the Conversions API, clean events and offline import, Meta sees enough to find your buyers again.
How soon will I see results?
Tracking fixes land in week one and usually expose waste immediately. Expect 2–3 weeks for campaigns to exit learning and find their footing, and a meaningful lift in qualified enquiries by around day 45. Meta rewards patience through the learning phase more than Google does.
Can you run Meta and Google together?
Yes, and it's usually the right answer. Meta creates the demand and Google captures it — measuring them in isolation makes both look worse than they are. We'll model the split with you on the call.
Let's look at your Meta ad account together
A free 30-minute teardown of your live Facebook & Instagram account. We'll show you the three biggest leaks and what we'd fix first. If we can't help you, we'll tell you straight.
₹999 value, free today · No pressure · Just a clear growth plan.