Terms of Use

These terms govern your use of ckmehta.com and any free resource you access through it. They are between you and Global Info Edge ("we", "us"), operating the CK Mehta Digital brand. By using the site you accept them. If you do not accept them, please do not use the site.

Paid client work is governed by a separate written agreement or proposal that we sign with you. Where that agreement conflicts with these terms, that agreement takes precedence for the work it covers.

This site markets our digital marketing services and publishes educational material about marketing for travel, hospitality and allied businesses. Nothing on it is a binding offer to provide services on particular terms — scope, fees and timelines are agreed in writing case by case.

The case studies, metrics and outcome figures shown on this site describe results achieved for specific clients in specific circumstances. Marketing performance depends on your market, offer, pricing, budget, competition, seasonality and factors outside our control, including the advertising platforms themselves.

These examples are not a promise, guarantee or projection of the results you will get. We do not guarantee any specific level of leads, bookings, revenue, ranking or return on ad spend unless we have expressly agreed to do so in a signed written agreement.

Nothing on this site is legal, financial, tax or investment advice.

We offer free consultations, audits and downloadable resources. These are provided as-is and for general guidance. Booking one does not create a client relationship, and acting on the guidance is your decision and your responsibility.

We may decline or cancel a free call or audit at our discretion, including where the request is outside the businesses we serve or appears to be from a competitor.

You agree to give us accurate information when you fill in a form, not to submit anyone else's personal data without their permission, and not to misuse the site — including by attempting to gain unauthorised access, disrupt it, scrape it at scale, or use it to send unsolicited marketing.

Where we run advertising or marketing for you, you are responsible for the accuracy and legality of the claims, offers, pricing and material you ask us to promote, and for holding any licence or registration your business requires.

The content, design, branding and material on this site belong to us or our licensors and are protected by copyright and trade mark law. You may read it, share links to it, and quote short extracts with attribution. You may not republish it in bulk, resell it, or present it as your own.

This site links to third-party sites and services, and our work depends on platforms such as Google and Meta. We do not control those platforms, their policies, their pricing or their availability, and we are not responsible for them. A platform changing its rules or suspending an account is outside our control.

To the fullest extent permitted by law, we are not liable for indirect or consequential loss, or for loss of profits, revenue, bookings, data or goodwill, arising from your use of this site or reliance on its content.

Nothing in these terms limits liability that cannot be limited under applicable law, including liability for fraud.

These terms are governed by the laws of India, and the courts at New Delhi have exclusive jurisdiction over any dispute arising from them.